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Solutions · Product launch

Make launch day loud with the people your buyers already follow.

A product launch plan is a dated set of X creator posts built around the hour your launch goes live, at a fixed price per post. Creators your buyers already follow post while the launch is new, and every post comes back with proof.

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New plan · Product launch

Ready to sign

Brief

We launch an AI code review tool on Oct 14 at 8am PT. Reach engineering leads at Series A to C SaaS companies in the US. Budget $12,000.
Brief complete in 3.4s

  • Is there a launch post to quote?

    Yes, from the founder's account

  • Demo assets?

    A 40 second product video

Audience fit on X

Engineering leads86%
Series A to C SaaS74%
United States81%

Distribution plan

X · 5 placements
  • X creator, developer toolingLive Oct 14, 8:10amFixed price
  • X creator, engineering managementLive Oct 14, 8:30amFixed price
  • X creator, AI engineeringLive Oct 14, 11amFixed price
  • X creator, SaaS foundersLive Oct 15Fixed price
  • X creator, code qualityLive Oct 17Fixed price
TotalOne total, inside budget
Approve planRequest changes

Nothing is booked or paid until you approve.

Launches we have run for

  • ClickUp
  • Gushwork AI
  • Tab
Customers

How the wave runs.

Posts are spread across the hours and days that matter, timed to your moment. Select a point on the line to see what happens then.

Launch wave on X

Select a moment
  1. Day -7: Creators are briefed. Each creator gets the product, the audience, the claim to make, the assets, the date and the hour, and what not to say.
  2. Day -2: Drafts are approved. You see each draft before launch day. Changes go back through our team, so you never manage a thread per creator.
  3. Launch hour: The launch post goes up. Your founder or company account posts first. The plan is timed around this moment.
  4. First hours: The first wave quotes it. Creators closest to your buyers post and quote the launch while it is new, which is when reach compounds on X.
  5. Day +1: A second wave. A second group posts with what happened on day one: the reactions, the first users, the demo.
  6. Day +3: Proof comes back. Every placement returns its live link, the time it went up and the checks agreed in the brief.

What creators post.

Each creator gets one of 3 angles (per our launch playbook) that fits their audience, so the posts read like them, not like an ad.

The demo

A creator shows the product doing the one thing it does best, in their own words.

The problem

A creator who lives with the problem explains why this is the first tool that fixes it for them.

The quote

A creator quotes your launch post with a take, so the original post gets the reach.

Proof for every post.

Our team checks each post as it goes live. You get the live link, the time and the checks agreed in the brief, placement by placement.

How proof is collected, and what counts, is in the playbook; the brief behind it is what a launch brief should specify.

Proof

4 of 4 returned
  • Creator, developer toolingLive link, disclosure, tracked link8:10am
  • Creator, engineering managementLive link, disclosure, tracked link8:30am
  • Creator, AI engineeringLive link, disclosure, tracked link11am
  • Creator, SaaS foundersLive link, disclosure, tracked linkOct 15

Where these go wrong.

Three mistakes we plan around on every one.

Posting on one day only

Every post lands in the same hour and the launch is gone by the evening. A wave spreads posts across the hours and days that matter.

Choosing by follower count

A large account whose audience does not buy your product is reach you pay for and cannot use.

One brief for everyone

Creators each need the angle that fits their audience. One copy-paste brief reads like an ad on every feed.

Other launch moments

Short answers

How far ahead should we brief?

A week is comfortable: creators get the brief, drafts come back for your approval two days out, and launch day runs to the hour.

Do creators quote our launch post?

When there is a launch post, yes. Quoting it sends reach to the original, which is usually the post you want people to see.

Can we change the plan after approval?

Changes go through our team. Before a creator has posted, a slot can usually be moved or swapped; after, it is delivered as signed.

Send the brief for your launch.

Tell us the date, the audience and the budget. The plan comes back with every post, date and price before anything is booked.

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