The network
Distribution is a graph, not a directory.
A curated network of distribution properties, connected by the audiences they share. Every brief is matched to the part of the graph that reaches the people you need, and every campaign makes the graph smarter.
In one paragraph
The distribution.wtf network is a curated graph of distribution properties: creators, podcasts, newsletters, events, communities, media and partners. Every node records its audience, geography, format, availability, pricing, verification and campaign history, so a brief is matched to the part of the graph that actually reaches the people a company needs, and each campaign improves the next plan.
Per our V1 product spec, every node is typed into one of 7 lanes and carries audience, geography, format, availability, pricing and delivery history.
AI engineering digest
- audience
- AI engineers, 64K subs
- geography
- Global
- format
- Primary slot
- availability
- Oct 12
- price band
- $$
- history
- campaign + delivery record
- Creators
- Podcasts
- Newsletters
- Events
- Communities
- Media
- Partners
Example nodes that show the schema. The live network is curated and grows deliberately.
Node types
Six kinds of property. One way to plan across them.
| Type | Inventory | Revenue source | Network value |
|---|---|---|---|
| Creators | Integrations, dedicated posts, series | Sponsorship, usage | Trusted voice to a specific audience |
| Podcasts | Host reads, branded series, cross-promotion | Sponsorships, integrations | Recurring audience touchpoint |
| Newsletters | Primary slots, launch placements | Sponsorship | Repeatable reach |
| Events | Sponsor packages, demo slots, activations | Sponsorship, tickets, partnerships | High-intent distribution |
| Communities | Sponsored activations, partner programs | Sponsorship, partnerships | Audience access |
| Media | Editorial or commercial series | Sponsorship, partnerships | Longer-lived authority |
| Partners | Co-launches, bundles, marketplace placements | Revenue share, co-marketing | Reach through a trusted adjacent product |
The node record
Every node carries its evidence.
Audience, availability and price say what a node can do. Verification and campaign history say what it actually did. Plans are built from both.
- node_id
- type
- owner
- audience
- channel
- geography
- format
- inventory
- pricing
- availability
- verification
- campaign history