distribution.wtf

For brands

One brief. One budget. One distribution network.

You ship the product. Tell us who needs to care and what outcome you want, and one relationship replaces a dozen creator, podcast, newsletter, community and event deals.

Start a distribution plan How it works
The mascot reads a brief while threads fan out from it to a microphone, an envelope, a ticket and a speech bubble

In one paragraph

For a technology company, distribution.wtf replaces a dozen separate creator, podcast, newsletter, community and event deals with one brief, one budget and one relationship. You set the product, audience, objective and constraints. We return a plan with cost, timing and deliverables, execute it after your approval, and prove every placement with evidence.

Per our V1 product spec, one brief is planned across 7 network lanes and you approve the plan before anything runs.

What you get

A campaign console, not a marketplace.

You specify the outcome and the constraints. The network complexity stays on our side.

  1. 01you

    Brief

    Product, objective, geography, timeline, budget and constraints.

  2. 02

    Audience

    Your ICP becomes a target audience and the distribution categories that reach it.

  3. 03

    Plan

    A mix of network nodes with cost, timing, deliverables and the assumptions behind it.

  4. 04you

    Approve

    Approve, edit or reject. Nothing is booked or spent before you sign off.

  5. 05

    Execute

    Outreach, booking, asset routing and publishing coordination across every node.

  6. 06

    Evidence

    Each placement returns commitment, asset, timestamp, live URL and spend.

  7. 07

    Results

    Delivery and the outcome signals the campaign can capture, in one report.

  8. Best with a moment

    • Funding announcement
    • Product launch
    • Major release
    • Category entry
    • Market expansion

Example

A brief, and the plan it becomes.

New distribution brief

Example brief

What are you shipping?

Product
Ledgerly, spend management for startups
Target audience
Founders and finance leads at seed to Series B startups
Objective
Qualified demo requests
Geography
United States, United Kingdom
Budget
$80,000
Constraints
Approved creative only. No gambling or crypto adjacency.

Recommended distribution

Example plan

  • 12

    creators

  • 4

    podcasts

  • 7

    newsletters

  • 2

    communities

  • 1

    event

budget allocation$80,000

Timeline

Oct 14 to Nov 8 · 4 weeks

Deliverables

26 placements, each with proof of delivery

Approval

Awaiting your sign-off

schedulewk 1wk 2wk 3wk 4
  • Newsletters
  • Creators
  • Podcasts
  • Communities
  • Events
Approve planEdit mixnothing is booked or spent before approval

The problem is coordination

Channels are everywhere.
Coordinating them is the job nobody has.

Every creator, show, newsletter, community and event runs its own contract, price, timeline and report. A launch across ten of them is ten relationships, and none of the numbers line up.

Today: one launch, seven counterpartiesIllustrative
CounterpartyContractPricingTimelineReporting
Creator oneDM + PDFFlat fee2 weeksScreenshots
Creator twoTalent managerCPM + usage5 weeksNative stats
PodcastNetwork IOCPM, 3-ep min6 weeksDownload est.
NewsletterSelf-serve formPer sendNext slotOpen rate
CommunityAdmin introNegotiatedUnclearNone
EventSponsor deckTiered packageEvent dateBadge scans
AgencyRetainer SOWMonthly + markupKickoff firstMonthly deck

With distribution.wtf

  1. 1One brief
  2. 2distribution.wtf
  3. 3Network
  4. 4Execution
  5. 5Proof + outcome

One relationship, one contract, one budget and one report. The network still has many channels. You just stop coordinating them yourself.

Start

Send your brief.

A person on the team reads it and comes back with a real distribution plan. You approve before anything is booked.

New distribution brief

What are you shipping?

A person on the team reads every submission.