Rates · X creators

What an X creator post costs, and why.

X creator pricing is the fee a creator charges for a sponsored post on X: the audience behind it sets the base, and the format, timing, usage and exclusivity move it. In our plans every placement carries one fixed price.

Get a priced plan Read the playbook

Format

The creator's own post about the product.

Timing

A fixed hour, often early morning, booked weeks ahead.

Usage

The post lives on the creator's account.

Exclusivity

The creator can post about a competitor next week.

Relative price of this slot

Middle

Audience fit and size set the base; these choices move it from there. In a plan, each slot carries one fixed price.

The base: who the creator reaches.

Two creators with the same follower count can be priced far apart. These 4 factors (per our planning method) set the starting point.

Audience match

How much of the audience is your buyer. A narrow, exact audience is worth more per follower than a broad one.

Engaged reach

How many people see and answer a typical post, not the follower count on the profile.

Niche demand

AI, developer and SaaS niches have more brands asking for the same creators, which raises their price.

Track record

Creators whose past paid posts performed, and who deliver on time, charge for it.

What the market publishes.

Typical asking prices for one sponsored post on X in 2026, by follower count. Treat them as a starting point: niche and real reach move a creator far inside or outside these bands.

Tier	Followers	Single post	Thread, 5+ posts
Nano	1K to 10K	$25 to $150	$75 to $400
Micro	10K to 100K	$50 to $500	$150 to $1,200
Mid-tier	100K to 500K	$300 to $2,500	$800 to $6,000
Macro	500K to 2M	$1,500 to $12,000	$4,000 to $25,000
Mega	2M and up	$8,000 to $80,000+	$20,000 to $100,000+

Source: InfluencerFee, Twitter/X influencer rates 2026. Hootsuite's 2026 guide lists lower figures for the same follower bands, because it measures different creators.

Then the slot itself.

The same creator prices a reply, a quote post, a single post and a thread differently, because each is a different amount of work and reach. A fixed launch hour, the right to run the post as an ad, and a promise not to post for a competitor each move the price up. The control above shows the direction and the weight of each.

Format: reply, quote post, single post, thread
Timing: flexible window, set day, launch hour
Usage: organic, brand reposts, paid amplification
Exclusivity: none, or a period in your category

One slot, as it appears in a plan

Creator: X creator, developer tooling
Format: Single post, quoting the launch
Timing: Launch day, 8:10am PT
Usage: Organic, brand may repost
Exclusivity: None
Price: Fixed, shown before you approve

How a plan prices it.

You never negotiate slot by slot. The plan does it once, inside your budget.

One price per placement

Each slot in the plan has a fixed price built from the factors on this page.

One total inside your budget

The plan adds up to one number at or under the budget in your brief.

Signed before anything runs

You approve the plan as shown. Nothing is booked or paid until you do, and you pay per campaign.

Choosing which creators to pay for matters more than the rate. The playbook covers how to judge an audience, creators can read how we work with them, and buyers comparing routes can read how SaaS teams choose a buying route and how plans are priced.

Short answers

Why do published X creator rates disagree so much?

They measure different creators. A general-interest account and a developer-tools account with the same follower count are not the same purchase, and most rate cards list what creators ask, not what they are paid. Your plan shows the fixed price of every slot before you approve anything.

Is a bigger account always more expensive?

Usually, but not in proportion. A smaller account whose replies are full of your buyers can cost less and do more than a large general one.

Can the price change after I approve a plan?

No. Each placement in the plan carries a fixed price and the plan carries one total. What you approve is what you pay for that plan.

Do creators charge more for launch day?

Often. A fixed hour on a fixed day, booked weeks ahead, takes a slot the creator cannot use for anything else, and that is priced in.

See the real price of your plan.

Send the brief. The plan comes back with every slot priced and one total, before anything is booked.

Build a distribution plan For creators