Who we are
distribution.wtf plans organic distribution for technology companies across creators, podcasts, newsletters, communities and events, and runs the campaigns it plans. Write to crew@distribution.wtf with any question about these terms.
The service
A brand sends a brief: the product, the audience, the objective, the budget and any constraints. We return a plan with its cost, timing and deliverables. Nothing is booked or spent until the brand approves it in writing. Once approved, our team coordinates the creators and properties in the plan and returns proof for every placement.
Each campaign is set out in its own written agreement or approved plan. Where that agreement and these terms differ, the agreement for the campaign wins.
What brands agree to
- Give accurate information about the product, the audience and any claims the campaign may make.
- Supply only creative, logos and assets the brand has the right to use, and approve them before they go out.
- Respond to approval requests in time for the dates in the plan, or accept that the dates may move.
- Follow the advertising and disclosure rules that apply to sponsored content in each market the campaign reaches.
What creators agree to
- Describe their audience, reach and past work honestly, and say when a figure is an estimate.
- Deliver what they agreed to, on the agreed date, in the agreed format.
- Disclose every paid placement clearly, in the way each platform and market requires.
- Publish only content the brand has approved, and tell us at once if something changes after publishing.
Payments and invoices
The price for a campaign is set out in the approved plan or agreement before any work starts. We invoice brands as the agreement states, and invoices are due within the period printed on them. Creators are paid for the work they deliver, on the schedule agreed for that work. Taxes are added where the law requires them.
Content and intellectual property
Each side keeps what it owned before the campaign. A brand keeps its marks and assets; a creator keeps their channel, audience and their own content. The usage rights a brand receives in content made for a campaign, and for how long, are set out in the agreement for that campaign.
Prohibited use
We do not run campaigns that are unlawful, deceptive or harmful, that hide a paid relationship, that use fake or bought engagement, or that promote products we decline to work with. We may refuse or stop any campaign that breaks these rules.
No guaranteed outcomes
We plan toward the outcome a brand names and report against it, but we do not guarantee views, clicks, signups, sales or any other result. Proof of delivery covers what was published, where and when, not how an audience responds.
Limitation of liability
To the extent the law allows, our total liability for a campaign is limited to the amount the brand paid us for that campaign, and neither side is liable for indirect or consequential losses such as lost profit. Nothing here limits liability that the law does not allow to be limited.
Ending the work
Either side may end a campaign by writing to the other. Work already delivered, and costs already committed with creators and properties on the brand's approval, remain payable. A campaign agreement may set its own notice period, and that period applies.
Governing law
The governing law and venue are set out in the campaign agreement for each engagement.
Changes
If these terms change, the date at the top changes with it. A campaign already agreed keeps the terms it was agreed under.